Digitization in the travel industry is a huge market – per Adobe Digital Insights, 41% of business travel and 60% of leisure travel are addressed via online services. This number will only grow in the coming years with the huge digital potential this domain holds.
Artificial Intelligence is enabling service providers offer smart and custom offerings to end users – machine learning is helping sift through huge chunks of information in making informed decisions. Virtual reality is a big boon to the industry empowering end users to vicariously experience destinations and events. All of these have further given a face lift to the global travel industry, tightly coupling even the remotest of the locations across the world. Whether it be destination choices, travel planning including selections and bookings, sharing experiences during and after travel, it’s all made viable via digital solutions.
So what does it take beyond the regular run of the mill quality, in ensuring travel application testing is comprehensive. Like in any other business today, time is of essence. Testing travel apps has to take in a lot of dynamics – feature updates tend to be more often, given the growing user base, entry to new markets, customizations for the same. In addition to regular feature updates, this a domain that has to be ready to take in the latest in technology, to stay current – VR is a classic example here – as sophisticated this may sound and as new it may be in the market in the recent years, a VR based offering has almost become the norm now in most travel apps. Besides features and technology dynamics, content is the other significant piece in travel apps. The content whether images, video or overall textual content is subject to a lot of changes to keep the app current. This is the part that takes a lot of time and effort in testing travel apps. While may seem mundane, the richness in content and the core testing/curation that has happened behind the scenes often differentiates an app from its competitors. This is more so, as even user generated content takes a center piece in travel apps. In our experience, of testing travel apps, including some of the global leaders, a complete package thus involves feature based testing, aligning with the latest in technology not just for development but even for quality and finally content curation and validation. From an attribute standpoint, all QE attributes including non-functional areas such as security, performance, localization, usability including accessibility become critical given the strong B2C connect. In fact, travel application testing is a great candidate to take on exploratory rounds, bug bashes, crowd test efforts given the richness in feedback varied users bring to the table, in addition to what the core test team can report. In specific scenarios that are location based, field testing may also be needed; areas such as these are also ones end users bring in a lot of value. Travel app testing is a very exciting area with a lot of potential for newer strategies and creativity. As long as the product team is open to embracing them, the dynamics can be well taken care of.