Businesses are evolving at a rapid pace to meet ever-changing demands of the customer. And to enable businesses to cater efficiently to their customers, web development has also changed a lot in the past few years. From the .com era to progressive web application, modern IT has evolved to become more efficient, reliable and business-friendly.
Let us take a look at the latest web development trends that are shaping modern IT.
1. Progressive Web Apps (PWA)
Progressive web apps have gained popularity among developers and businesses due to their ability to deliver high-quality user experience that is close to native apps. Hence, businesses are able to achieve mobile apps accessibility and website’s wide reach through PWAs. As per Statista, 65 percent of online shopping orders were through mobile websites in 2019.
PWA has enabled users to get an app-like user experience on their mobile devices without downloading the mobile application. PWAs are capable of sending real-time push notifications and enable users to get offline access to the cached content.
Following technologies make progressive web apps different from traditional web applications:
- Application shell architecture that enables fast loading time
- Transport Layer Security (TSL) for end-to-end privacy and data security
- Service worker for online support
- Web app manifest file for efficient home screen access
Making customers download a mobile application consumes a lot of marketing budget. Progressive Web Applications can benefit eCommerce, news & media platforms and businesses with low development and marketing budgets to reach a larger spectrum of audience easily.
For instance, eCommerce major Flipkart was able to triple its time-on-site with a PWA along with 40% higher engagement and 70% more conversion rate. Other major businesses that are leveraging PWA are Twitter, Forbes, Uber and Pinterest.
2. Artificial Intelligence and Bots
Bots are becoming smarter at a rapid pace. Self-learning bots are expected to behave like humans in the upcoming years and would easily execute multiple tasks that humans handle today.
Bots offer human-like experience, 24/7 problem-solving potential, and deep consumer behavior analytics. This means that bots will replace a lot of support staff that works round the clock.
As per Gartner’s research, bots will handle over 85 percent of customer interactions. AI will efficiently mimic human intelligence and enhance cognitive functions including data collection, learning, analysis, and multi-tasking automation among others. Chatbots will become a norm for businesses to offer efficient customer support.
A bot can be easily integrated into a regular website, PWA, app or an IoT enabled application. Large B2C corporations are already AI and bots for a more prompt and efficient support. Some major names include Facebook, Skype and WhatsApp among others.
Increasing usage of bots will also influence web development trends especially in UX. With following benefits, the demand for virtual assistants will grow significantly bringing in:
- Better customer satisfaction
- Reduced human errors
- Record of customer service inquiries
Chatbots will continue to gain traction with the more advancements in AI and Machine Learning (ML).
3. Accelerated Mobile Pages (AMP)
Google’s AMP project completely changed the web development trend from web app and SEO perspectives. AMP’s goal is to decrease the load time and reduce the possibility of users abandoning the page. The open-source plugin developed by Google accelerates the page loading.
The optimized pages come with a simplified and user friendly design that includes only basic features of the full-scope web page. These pages are also friendly for the mobile website with readable content.
AMPs are optimized pages that can operate fast and have a simplified and yet convenient design with only basic features compared to full-scope web products. Those pages are also mobile-friendly and their content is always readable. AMP has enabled businesses to cut down UX costs and reach online users on any device with any internet speed efficiently.
4. Single Page Application (SPA)
High speed internet has enabled businesses to leverage single page applications (SPA). It enables businesses to have seamless server communication, enhance page performance and implement higher data security standards.
Another plus point of a single page application is that all the information is available on one page. That means, users are not required to search around pages to find the relevant information.
Web developers are preferring SPA as it has greater potential to grab users’ attention with a lower attention span. It renders instant feedback to the user while consuming less data. It is also capable of functioning sans server-side code via API technology.
5. Voice Search Optimization
Users are loving the ease of use that voice command capability brings along. Millions of people are leveraging Siri, Google Home or Alexa to get the work done through voice commands. In 2020, more than 50 percent of the devices will have the capability to process voice commands. With time, devices will evolve to recognize the voice of different people to render more personalized AI-based user experience.
Also Read: Advanced Mobile App Testing Trends
Usage of voice enabled devices will increase up to 55 percent by 2022 in homes globally. To deliver better user experience through voice commands, businesses are optimizing their digital and physical products for voice search and commands.
The latest trend in web development is voice-activated standalone devices and voice optimization for regular applications and websites. Backed by AI, voice search optimization will benefit both owners and end-users. Here is how:
- It will save time and allow the user to make larger number of orders more easily
- It allows multitasking – means users can browse another website or app while placing orders through voice commands
- It is more engaging and efficient and will compel users to become loyal customers
- Voice usage can be leveraged for user behaviour analytics
6. Motion UI
Businesses can gain more potential to grab the attention of users through beautiful websites and applications. Hence, visual design has become an integral part of the marketing strategy.
To facilitate more intuitive and clear user experience for customer delight, motion UI will gain more traction in the coming days. It will become widely accessible for device users of all kinds due to SASS based libraries.
The Motion UI library is full of pre-built CSS classes that can be instantly applied to UX elements including transitions, animation and series animations. It makes the animation process time-effective and simple.
New age JavaScrip frameworks will include UI, UX, testing and several product tech management aspects. The framework usage will depend on ready components required for the web development. Technically, the framework is built using visual/ functional libraries and integration. The framework works for front-end development including React and Angular.
Also Read: The Leading Digital Security Trends for 2020
8. Blockchain Technology
The concept of cryptocurrency appeared a decade ago and now there are even crypto trading markets. With more than 44 million blockchain wallets in 2019, it is evident that now we can’t ignore the existence of cryptocurrency.
Blockchain works on a decentralized platform that offers a higher security level for the saved data. Users can check out the history of transactions without the identity of any user being revealed enabling more transparent processes.
From banking and healthcare to media and entertainment, organizations are offering blockchain development services to efficiently leverage supply chain, medical data, and hospital administration among others.
Blockchain will also enable the development of peer-to-peer networking. As blockchain technology gains more traction it will transform the way people do financial transactions and interact with other services in the market.
9. Internet of Things (IoT)
More than 30 billion internet enabled devices are expected to become online by 2025. From smart digital assistants to self-driven cars, IoT is poised to capture every aspect of our lives. By enabling payment automation, smart homes, smart city, and e-health environment development among others, it will free up more time for users from doing routine tasks and invest their time in something more meaningful.
IoT will also influence new trends in web design along with voice interface designs and new-age approaches for big data architecture.
10. Mobile-First Development
More than 50 percent of internet traffic is now on mobile devices. To facilitate a more immersive and intuitive user interface on mobile devices, businesses are going for mobile-first development to cater to a larger number of customers.
Mobile first development treats smartphone screen and other hardware including physical button placements and camera as a tech framework. Instead of building a desktop-oriented website, the development is initiated with light, minimalistic and easy to operate user interfaces.
As per the latest trends in 2020, content delivery will become simpler with no frills, lesser number of pages, mobile oriented CTA, simple geometric shapes, vivid color and contrast color schemes. Aside, Google also prefers mobile friendly sites in search rankings.
11. Push Notifications
Notifications now not only appear through mobile apps. Push notifications through websites have become a powerful tool to garner more engagement from the user, increase the retention rate and deliver more personalized experience on the desktop.
Facebook and Gmail among other global players are already leveraging the technology to keep their users posted. Instant notifications are also expected to replace email communication from businesses to customers.
12. React Native
According to Google Trends, “react native app development” has very fast become the most sought after search term. It has surpassed “hybrid app development”. Some of the most popular mobile apps on iOS and Android are based on React Native including Instagram, Facebook, Pinterest, Tesla, Skype, Walmart, Uber, and Vogue among others.
React Native has enabled developers to create platform agnostic applications while decreasing the time-to-market. The open source project allows engineers to implement UX friendly software development at a rapid pace that takes lesser memory. It has become a more cost-efficient solution to create immersive, modern-looking and highly capable mobile applications. You can read more about React Native in our detailed blog.
13. Facebook Instant Articles
More than 50 percent of adults in the USA get their news from Facebook. The leading social media platform has become one of the largest sources of traffic for websites across the world.
Facebook users are more likely to open the links when they are published as instant articles. They load up to 4 times faster than the mobile website and as a result, lead to lesser bounce rate. It also allows the publisher to monetize articles by leveraging Facebook’s Audience Network to curate native branded content.
An Instant Article is just an HTML document that is optimized to render fast performance on the smartphone with rich storytelling capabilities, branded web page design and customized graphics. It uses a standardized markup language that is similar to XML to apply interactive functionality and styles to any story.
Developers can apply this markup automatically to enable automated publication of an entire content feed at scale. It can also be applied manually by developers to curate customized stories that leverage all the capabilities of Instant Article and rich-media elements.
Modern web development trends will bring the user experience at the forefront. It will help businesses to develop more user-friendly, engaging, secure and efficient applications. New-age technologies will also help organizations become more agile, customer-oriented and responsive to a rapidly evolving business environment.