Top 6 Trends in Mobile App Testing Services

most popular mobile app testing trends

The almost endless proliferation of smartphones has led to the creation of one of the largest industries in recent times – the mobile apps industry. The Play Store, App Store, Windows Store, and Amazon Appstore have over 5.55 million apps between them. And the numbers continue to rise. The industry is already as big as $189 billion. While this industry has its own trends that come, go, or evolve, the mobile app testing sector has its own importance.

Benefits of Mobile App Testing

If you want to succeed, you should be serious about the quality of your app. Quality translates into greater reviews on different app stores, which translates into increased downloads and sales. This is where app testing services come into the picture. Some of the advantages of quality app testing are as follows:

  • Enhanced UI & UX: App testing allows your QA team to get into users’ shoes to assess the UX. The process explores the logic and goals behind the app and checks it for convenience and intuitiveness. 
  • Performance: The job of QA engineers is to ensure that an app performs as per expectations. The app is checked for its performance in different conditions such as changing networks and varying load conditions. App testing ensures that your application performs smoothly in all different conditions.
  • Building Loyal Users: Using the right app testing services can make all the difference in building loyal users. It is important to test often and many times.

Latest Trends

The mobile app testing sector is always at the edge of innovative technologies. Here are 6 of the most popular trends which are shaping or re-shaping this industry.

1. Security Testing

It is not just websites and computer systems that are vulnerable to online security threats including hackers. The mobile app industry has also been at the receiving end for some time. The latest in-app testing is security testing, as many advanced manual, functional, and automation testing tools are available in the market enabling quality for this much needed area. 

Security testing is focused on ensuring that clients and end-users have apps that are from potential threats. Highly secured apps also play a big role in building the image for businesses. This further means they can provide higher ROI due to their wider acceptance.

2. M-Commerce App Testing

M-Commerce is poised to touch almost 45% or $284 billion of the overall e-commerce market in the United States. That is not just a staggering market size, but also a stunning market share. What this means is that mobile commerce has also become almost equally important to e-commerce for businesses. And so has m-commerce become important to app testing services.

Many businesses now realize the importance of developing and launching custom m-commerce apps to drive more sales and to stand out from the crowd. Growth is further fueled in this segment as consumers increasingly rely on and trust digital pay channels like e-wallets. 

The growing use of m-commerce apps has made it essential for businesses and app testing services to test them broadly. These apps are tested for many aspects, with significant importance to:

  • User experience
  • Security
  • Performance

And all the stakeholders realize that failing to do so can affect consumer trust.

3. Open Source Automated Testing

The level of flexibility offered by open-source tools is unmatched. They support testing of all types of apps ranging from Native to Hybrid apps. Besides, they provide the code libraries for all programming languages and can be customized to adapt to various technologies. More and more app testing services have realized these benefits and increasingly use test automation initiatives. 

The growing use of tools developed on open standards is a big trend in mobile app testing (and across the overall software development spectrum). Developers no longer have to rely on proprietary full stack automation tools that were rigid and expensive. 

This helped in the creation of many open source tools and made it easier for DevOps teams to integrate a wide range of tools to create and maintain their toolchain. So the new trend is the creation of DevOps toolchain with pre-integrated foundation and open standards among an increasing number of DevOps teams. And this will also see increased adoption among app testing services.

The need for improved testing speeds and developer feedback continues to grow in terms of importance across businesses of all sizes. And open source tools have proven to be cost-effective and flexible solutions that can meet the growing testing needs. 

Large numbers of apps are released daily for different types of users and with different goals. There are also regular updates that take place on a regular basis to enhance the UX. This creates much pressure on both the development and app testing services

In the near future, you can expect release cycles to become shorter, creating tighter testing schedules. Mobile app environments are becoming less complex, the time to test code has become shorter, and the code can be run on different mobile platforms at the same time. Test automation is going to play a big role in further shortening this time.

4. Use of AI & ML in App Testing

Almost all sectors, especially in the IT field, are embracing or preparing to embrace AI and ML. The use of Artificial Intelligence and Machine Learning has improved the processes and workflows related to the testing cycle. 

Some of the key features of this development are as follows:

  • AI is not expected to take the place of human QA experts, but to increase the efficiency of the testing process
  • It is expected that QA experts will be using AI more to complete certain tasks
  • The use of AI Testbots means that there will be no need for designing test scenarios or write code, as the tools can study the app UI and detect critical errors within the user flow, at a much faster rate than human testers
  • AI can run heavy-duty tasks, including repetitive tasks, such as implementation, execution, and analysis of tests. Humans can be allowed to focus on tasks that involve critical thinking and creativity.

The use of AI for app testing services can also help companies to make the most of DevOps and Agile concepts in a better way.

5. Automated Voice Testing

This is a unique new development in the area of app testing services. Automated Voice Testing or AVT has already been in trend and continues to grow in terms of its importance. The system makes use of a speech recognition engine to control the device automatically even when it is executed by a human user. 

Voice testing has already been automated. Such tests are applicable for all types of voice apps that run on any device.

6. Cloud-Based App Testing

Mobile cloud systems allow app testing services to assess the performance and looks of the apps across different devices without the need to invest in additional hardware or devices. Testers are increasingly relying on these cloud systems to create a custom testing environment. These systems can work with most of the real-time devices connected to the network. 

The demand for cloud testing is new. And investing in such platforms is beneficial for teams to lower costs and save valuable time.


You may also enjoy: Benefits of Cloud Based Regression Testing


It is not possible to test apps on all the devices that your target audience will be using. Just this year, more than 1.5 billion smartphone sales will take place, and they will run on different operating systems, versions, UI, and screens. Unless you can conduct manual tests on all these variations of devices available today, using cloud-based testing is the ideal solution to boost testing efficiency.  

Cloud devices allow you to check user-app interaction and ensure the product is of high quality. They provide the perfect solution for large-scale app testing.

With the increase in testing challenges, there has been a surge in need for a stable testing platform that has:

  • Testing frameworks
  • Desktop browsers
  • Emulators
  • Different mobile devices

This can help in reducing the inconsistencies that exist in the current testing environment. This trend will also help in reducing turnaround time and enhance quality.

New mobile devices with different and more complex configurations continue to get added to the market. It is expected that this trend will continue to grow over time. This will make things even more challenging and difficult for app testing services. Successful services focus on creating newer and better test automation strategies and frameworks to ensure that apps are secure and responsive across all devices. 

Continual innovation requires continual growth. This is not possible without continual testing across new test automation systems. Such platforms make it easier for you to check for defects at an advanced stage in the testing cycle. Thus, a roust automation test suite is one of the biggest focus areas in recent times. It can help in detecting newer defects within your applications.

About the Author

QA InfoTech

QA InfoTech

Established in 2003, with less than five testing experts, QA InfoTech has grown leaps and bounds with three QA Centers of Excellence globally; two of which are located in the hub of IT activity in India, Noida, and the other, our affiliate QA InfoTech Inc Michigan USA. In 2010 and 2011, QA InfoTech has been ranked in the top 100 places to work for in India.

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