I was recently shopping for my daughter at HopScotch, the popular online retail site for kids. I was particular that I would finish my shopping on the cart I had built on my desktop, but the customer support person I was on phone with was particular I can avail a discount only on a mobile app. Not wanting to install one more app, I continued my push back but finally gave in, as the discount we were talking was a sizeable thirty percent off my order. Similarly, Uber gives mobile only discounts. Flipkart Lite is a move towards such an app only initiative. Companies such as inMobi are a hundred percent, Made in India, in today’s mobile first world. Despite not being in the developed nations list, it is exciting to see the push and way forward that India has been providing in this mobile first world – and that too, such an effort is happening right here within the country with newer foreign groups as well investing in such ventures to support this digital wave.
India has traditionally been seen as a country of high talent and resources. The sheer population here in the country is also one of the main reasons for the booming mobile industry. People from all walks of life are using mobile apps of relevance and interest to them. A farmer is using it to get agricultural insights, a financier is using apps to transact on the go, a student is leveraging it for anywhere-anytime-connected learning. And all of these end users are increasingly interested in the quality of the apps that are released. Since they care so much about quality, they do not fear to speak back publicly, if an app does not meet their expectations. While it is exciting to see all this bullish growth, the sad part of the story is that an average mobile app’s shelf life is as low as 30 days. Understandably mobile apps testing is complex. The scenarios, testing matrix, devices to use are all large to be accounted for in short agile test cycles. If so, given that, the market is so mobile and digital savvy today, why don’t we increasingly look at mobile apps testing in India, right here within the country, sourcing end users to be testers. These are people who understand the market dynamics and can contribute in relevant ways to add to the quality of the app. Doing so is going to be beneficial in various ways – we show the world we are globally collaboration ready but are able to leverage resources in newer ways right here, the economy will get a positive boost with more employment opportunities generated and money circulated, users become more digital savvy and we also set a precedence for how the country could come together for crowd sourcing a test effort and driving the growth of an industry with the help of a common man. All of these together will give India a new and stronger positioning in the global front both for our resource capabilities and digital penetration. Let us walk this talk in the coming years to create the difference which is well within our reach.