Mobile Application Testing – An Enabler for Improved Customer Experience

Mobile Application Testing for Customer Experience

Mobile Applications and the Business Advantage

Today’s world has become mobile; unlimited possibilities are opening up with the expanding network of connected devices. As a result, mobile applications are gaining traction and have more impact on business profitability.

Mobile applications enable businesses to constantly engage with users through in-app purchases, promotions and notifications. Companies are driven towards building mobile apps that allow them stay connected with their prospective customers. They also allow integration with social media accounts of customers enabling a wider marketing coverage.

Importance of Customer Experience in Mobile Applications

The adoption of any mobile application depends entirely on the user experience it offers. Hence, it is necessary to determine if it delivers the expected values and user experience to the potential users and customers at the time of development. Every application designed is constantly looking for strategies that can improve the customer experience. Hence, it may not be enough to launch a mobile app that aims just at solving a customer problem.

It is also really essential that the mobile application is quickly downloadable, has a great user interface, provides efficient usability, which all comes together to provide a great customer experience. To achieve these goals, the application must go through an unbiased, structured testing process to identify and resolve all the potential anomalies before it is live.

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Also Read: 5 Key Considerations for Testing E-learning Applications

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Mobile Application Testing and the Impact on User Experience

In general, development teams are focused on developing mobile apps that are easy to use. It is also important to make sure that they are constantly aware of prospective user’s experience with their applications. In the QA process, the testers represent the prospective customers and evaluate the application from the end user’s perspective. Mobile Application Testing would offer a metric to measure the user experience of the application and could potentially drive the brand’s key marketing decisions.

Functional testing of mobile applications helps to ensure that the application delivers all the values it was designed for and thus meets the expectations of the end users. Ensuring user-friendliness of the mobile application will help in reducing customer support time and increase sales and revenue for the business.

The usability of the application is directly associated with the compatibility of the application across devices. For the same reason, the Quality Assurance team must ensure the application works smoothly for all operating systems and screen sizes. Testing the application across multiple devices exhaustively will increase the reach of the application across users on all devices and platforms. Especially, testing for compatibility in older devices ensures businesses to not lose out on a considerable volume of users and customers.

Unlike web applications, mobile applications have a practical need to be responsive in slower internet networks as well. Load testing as a part of the QA process helps testers understand how the application will respond to users under different download conditions. Being aware of the reasons that could slow down the app and make it unusable for customers is crucial in maintaining a consistent user experience.

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Perks of Associating with a Third Party Mobile Testing Company

As the expectations from mobile applications are constantly evolving, testing them for anomalies also involves continuous learning and improvement. Partnering with third party mobile testing consultants with expertise in structured testing approaches and domain specific QA experience would give an edge while performing the testing process.

The highly competitive market demands the development teams to have quicker delivery cycles from the point of inception till delivery of the mobile application. Leveraging automation testing quickens the execution time and speeds up the testing process. Third party mobile testing consultants with years of experience in space, have the capabilities to build reusable custom automation frameworks while executing tests for every release of the application.

The customer experience in using a mobile application is constantly changing. Understanding this dynamics will help testers empathise with the end users in capturing the full range of their experiences. QA testing forms an essential component for ensuring customer satisfaction, and it is important to keep investing in the continuous improvement of the testing process. In addition, every phase of testing should be given the same level of attention to detail to ensure the application and the business stand out from competition.

About the Author

QA InfoTech

QA InfoTech

Established in 2003, with less than five testing experts, QA InfoTech has grown leaps and bounds with three QA Centers of Excellence globally; two of which are located in the hub of IT activity in India, Noida, and the other, our affiliate QA InfoTech Inc Michigan USA. In 2010 and 2011, QA InfoTech has been ranked in the top 100 places to work for in India.

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