As is the customary practice at the end of each year, this year too we have several articles predicting what next for the mobile app world. I picked one such article, by the CEO of a mobile app development company to understand what we talks about as the core and then interpret those trends to see what they mean from a quality angle. Some of the core trends he talks about include, the growth in augment reality to now be put to use in commonly used applications, the rise of instant apps that do not have to be downloaded, IoT app integrations, the rising importance of app security. While these predictions continue on one side and we know the app and app usage numbers continue to soar, on the other hand, the worrying number is the shelf life of mobile applications. Studies continue to show that an average app loses more than 75% of its user base after day one of launch. Given the money and time that goes into building mobile apps and how mobile apps in one sense are shaping the IT world today, this is a number that has to improve. One key answer to this is improved quality for mobile apps not just by testers, but by everyone on the product team and even by end users. Internal and external crowd testing, testing at varied levels within the product team to ensure verification happens right from the ideation stage, considering long term usage, scalability, performance, security are all taken into account besides just the core workflow functionality are all extremely important. Mobile test automation today is able to accommodate not just functionality but also non-functional quality attributes around performance, security, usability, accessibility, localization. Integration scenarios are also equally important to verify and validate given the number of external connects be it with location based services, IoT touch points, or even things to be verified for connects such as augmented reality. Binding all of these undoubtedly enhances the end user’s rich experience, but when quality is not prioritized in this mix, it adversely impacts the application’s connect with end users, very quickly. Also, the testers will herein have to be creative in adapting to newer strategies in line with changing trends in the industry. For instance, all along while we have been following a certain flow of searching for an app, downloading and installing it from the store and then using it, trends suggest instant apps will become popular this year. A scenario where users do not have to install an app to use it – herein the premise changes to an increased focus on discovering the app, using it, and releasing resources that may have been blocked during the core usage time. Scenarios around performance, security and memory/storage become important now to ensure the instantiation and de-instantiation work as expected. In all, it is welcoming to see more is expected in 2017 in the mobile app space and testing has an integral role to play therein.