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Improve the Customer’s Online Experience with Digital Quality Assurance
15 Oct, 2019

Improve the Customer’s Online Experience with Digital Quality Assurance

Let’s understand quality – ‘The benchmark of excellence’, which may be high, low, good or bad, depending upon how we address it with respect to the subject being addressed to. Applying these concepts on the development and testing of a mobile or web app would mean ‘a certain degree of value’ which in this case would mean ‘bug free to a large extent’, ‘do as assigned’ or ‘a degree of stability’ when we talk with reference to the user.

The approximate revenue generated worldwide in 2019 from mobile app amounts to approximately USD$ 462 Bn. The figure clearly indicates that the revenue game is huge and anyone not being an active part of the same is definitely losing out in the game.

So, what could make you a bigger player? The answer is very simple – Trust & Assurance, of the company, of the client, of the consumer, of the brand and more. This means higher the assurance level, greater is the impact and bigger is the revenue generated. That brings us to Quality Assurance.

Comprehensive Quality Assurance Services helps clients get a constant quality product across channels, operations, platforms and businesses. The quality assurance platform effectively uses a combination of several other rigorous testing services such as DevOps practices, Automation Services, Cloud testing and more to help build a digital reputation and an easy digital transformation journey with elevated customer experience. It combines principles of process re-engineering with machine learning, cognitive computing and artificial intelligence, to boost the efficiency of the test authoring process and its execution.

With continuous disruption in the software testing industry and amid the proliferation of the evolving digital technologies, quality assurance testing services must be taken at topmost priority. With new apps and software being launched every minute in the hyper-connected digital industry today, customer experience has been shifted to a challenging position, with respect to the quality and reliability of the app. It demands comprehensive quality and digital assurance services to accelerate and rekindle the same.

The Impact of Digital Assurance Testing in Various Industries

Healthcare

Today, technology is rapidly reshaping the connection between patients, healthcare providers and the healthcare technology system. In this emerging trend the mobile devices have been playing a crucial part being omnipresent. The healthcare system provides access to critical data and enables the healthcare providers to take necessary action by preventing errors and thereby improving the quality. The transformational journey solely relies on the assurance and reliability of the app. Thus empowering the patients to make effective use of digital channels.

The rigorous testing for usability and accessibility has engineered consumer experience and has proved effective quality assurance (QA) plays an equally important part. To summarize the highly critical health sector relies on quality assurance services due to these below mentioned factors:

  • App Security
  • Functionality
  • Big Data Security
  • UI / UX with usability Testing
  • Interpolability

Travel Industry

New age digital technologies are transforming the way in which the travel industry has been operating. From travel apps and hotel owners to flight operators and other business players in the industry, it is critically important for all of the above to keep up with the changes in the digital technologies and quality assurance services. Any player not keeping up with the same may drastically lose on customer experience and can face a negative impact, thus resulting in harming the reputation. We thus arrive at a logical conclusion that sound investment in digital assurance & quality testing services will make the entire process seamlessly smooth.

Banking Sector

The evolution of technology and digitization of the banking sector has elevated it from being a basic necessity to being a trend that delivers value across organizations. In this advanced digital ecosystem multiple banking channels such as IVR, mobile, internet banking and other finance heavy processes need a seamless customer experience across all points. Quality assurance plays a crucial role in delivering a quality experience with security testing, integration testing, validation system and compliance testing across networks. This is done to ensure that irrespective of the device or location, the customer is able to perform the desired operation.

With the ubiquity of smartphones, banking and finance sector has witnessed a huge wave of transformation and have leveraged mobility as a platform for hassle free banking services and benefits. Effective digital assurance services for mobile apps thus ensure loyal customers, seamless access to data and secure B2B transactions which in-turn provides omni-channel experience with emerging mobile technologies.

Recommended: Cross Platform Testing – Changing Times

E-Learning

The global E-Learning market is all set to hit USD$ 325 Bn mark. The figure clearly marks the effective intervention of technology in the field of education. With mobile based applications being omnipresent in the field of education, its use in delivering the teaching and learning material is discreetly known as E-Learning. This form of education is quite prominent in universities and significantly differs from the conventional form of education. With quality assurance and digital accessibility services creating a blended form of E-Learning, it can thus seamlessly mix with technology and traditional learning methods.

With increased level of awareness in the education sector these quality services make sure that the app caters to what it is meant for, i.e monitoring the performance, demonstrating outputs and an efficient workflow. Various researches show that the success of these E-Learning apps depend upon a number of factors such as:

  • Accessibility of the resources
  • Functionality of the app
  • Engagement level
  • Scope and flexibility of learning
  • Scope of community development
  • Nature of learning material and more

As the world converges with digital technology, cloud computing and virtual classrooms are becoming a regular practice and since E-Learning comprises of discrete and distinct learning elements, customer experience is certainly the top most priority here. And with a continuous rise in the demand for responsiveness and usability, the scope for comprehensive testing services is only going to expand.

Understanding the difference between Quality Assurance & Digital Assurance

Industries today solely depend upon the security, accessibility, performance, usability and digital quality assurance in order to achieve complete customer satisfaction and attain the top position in the market. One must understand that digital assurance is not only limited to testing services but also is responsible for a higher ROI, that is expected post implementation of the testing services. On the other hand conventional QA methods must also equally support the aforementioned digital tasks. Below is a sample table explaining the basic variations between QA & DA

 

Quality Assurance

Digital Assurance

Focuses on complete customer experience, therefore should act as the parent process Focuses on satisfying the digital demands of the customer such as usability, UI, performance etc
Must adapt to multi-directional approach to ensure complete digital agility Ensures agility and leads to a well-organized methodology across business collaterals
Application level process:

  • Functional testing
  • Regression testing
Complete life cycle automation:

  • Cross platform capability
  • Customer experience
  • Network testing
  • Unconventional automation methods (AI)
Simple data plotting Next generation data integration system to check the relevance of the gathered data
Depends on production defects Advanced analytics

Actionable intelligence

Must Read: 7 Reasons Why You Should Consider Outsourcing QA

Footnote:

While developing mobile app testing strategies for multichannel apps the main focus should always be the customer’s experience and it can only be achieved when you can adhere to some basic points such as:

  • In-house QA and testing frameworks to be made adept to modern technology
  • Complete workforce transformation with in-house training
  • Focus on omnichannel testing
  • Improved performance and security testing
  • Improving the testing efficiency
  • Automated approach
  • Development of structured and agile testing solutions
  • Leveraging independent QA testing services for effective deployments

It is necessary to add a rich and engaging experience with explicit QA testing services so that your end user becomes the sole reason of success of your digital business. To become a game changer here, simply harness the power of technology to sense and predict the requirement and deliver the need.

About the Author

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Established in 2003, with less than five testing experts, QA InfoTech has grown leaps and bounds with three QA Centers of Excellence globally; two of which are located in the hub of IT activity in India, Noida, and the other, our affiliate QA InfoTech Inc Michigan USA. In 2010 and 2011, QA InfoTech has been ranked in the top 100 places to work for in India.