The e-commerce industry has emerged as a major online sector in recent years with sales touching a staggering $29 trillion. This is the latest sales figure released by the UNCTAD. And e-commerce apps continue to play a bigger role in this, as it empowers many areas including retail, wholesale, auctions, marketing, finance and more.
The number of online shoppers increased by 12% during the period reported by UNCTAD. As the need for new and innovative e-commerce apps grows, the demand for e-Commerce App Testing services has also increased. Implementing new testing techniques is essential to provide a seamless mobile shopping experience to consumers.
If you are selling products or services online, there are many ways in which your business can benefit from e-commerce apps. This further entails the importance of e-Commerce App Testing services to help ensure that your app delivers value, better UX, and stands out from the crowd.
Why Your Business Needs an E-commerce App?
There are many ways in which an e-commerce app can benefit your business. Some of the different ways are as follows:
- It can be an additional or sole source of earnings
- It can strengthen or augment your business
- It adds the dimension of mobility to your business
- It helps keep your business up-to-date with the times
- It helps build customer loyalty
- Your business and products always become available and accessible
- It acts as a cost-effective way to promote and grow your business
Growing Need for E-commerce App Testing
The use of automated e-Commerce App Testing services can have a positive impact on the efficiency and effectiveness of your application. These include both direct and indirect benefits for your online business.
You May Also Enjoy: eCommerce Application Testing: Performance Testing – Part 2
Some of the key advantages of such testing services are described as follows:
i. Improved Conversion Rates
The most serious bugs affecting an e-commerce app appear during the check-out and payment stages. These phases are more complex than others, which increases the risk of errors.
At the same time, creating a seamless check-out process may not work if some bugs are preventing your customers from reaching that step. Therefore, it is important to conduct thorough testing of both usability and functionality of the complete customer journey. And this is where e-Commerce App Testing services can help you. Improving the customer journey can have a direct impact on your conversion rates.
ii. Increased Releases
When you seek the help of e-Commerce App Testing services, it becomes possible for your development teams to focus more on developing and optimizing your e-commerce store’s functionalities. This can help in significantly increasing the volume of releases you make per year. The main contributing reason is that testers can provide a higher degree of testing efficiency and experience.
You May Also Enjoy: eCommerce Application Testing: Security Testing – Part 3
iii. Cost Cutting
Professional testing can also help in cutting costs in the long-term.
- It improves the quality of your online store, reducing the need for critical fixes
- e-Commerce App Testing services can test your application even before its launch, helping detect and remove errors in advance
- Reducing the number of unsatisfied customers helps in saving customer service costs
Automating the testing process goes a long way in improving quality and reducing long-term costs.
Thus, there are many reasons why you should empower your business with e-commerce app and use e-Commerce App Testing services.