Mobile applications have become a major medium for businesses to reach a large number of online customers and drive sales. According to a research report, an average American is glued to a mobile device for an average of 3 hours and 43 minutes on a daily basis. And checks out the smartphone for around 80 times a day. Hence, it has become business-critical to have a capable mobile app.
Mobile applications that fail to meet the expectations of the end-user tend to face the wrath in the form of low ratings and negative reviews; directly impacting the business and brand.
To have a successful mobile app, it is crucial to have an application that is equipped with intuitive and immersive user experiences (UX) capable of delivering great performance in any condition. Changing market dynamics and increasing customer expectations are continuously evolving the mobile app testing industry. To enable high performance delivered at a faster time-to-market, advanced mobile app testing trends have emerged.
To achieve quality-at-speed, businesses are focusing on thorough mobile app testing before every release of the application. As a result, the mobile app testing market is poised to witness a brisk growth at the rate of 19.5% CAGR between 2016 and 2026 to reach $13.3 billion.
Let us have a look at advanced mobile app testing trends that will drive growth in 2020.
Shift from Performance Testing to Performance Engineering (PE)
UX of a mobile application plays a key part in its success. Hence, it has become evident to take a decisive shift from performance testing to performance engineering for more immersive and powerful user experience. PE will focus more on intricate application architecture and criticalities of implementation to the delivery of a preferred mobile app that meets all the required performance specifications. Performance engineering also helps to cut down costs and achieve greater return on investment (ROI).
Uptrend in Security Testing
Cybersecurity attacks and data security have become a global concern among customers from all quarters. To win customers’ trust and confidence, it has become imperative for businesses to roll out bulletproof mobile applications.
To address this issue, mobile application security testing uptrend will happen. Automated mobile app security testing will become the norm to deliver more secure and reliable apps. The promise of safe and secure mobile applications will help businesses attract more customers and achieve greater ROI.
Automated Voice Testing (AVT)
AVT leverages the speech recognition engine to automatically operate the device through a human-like conversation. It is worth noting that this technology is both platform and device agnostic. The automation of AVT tests is executed voice levels. Hence, such automated tests can be easily done on any type of voice application running on any gadget.
M-Commerce App Testing
With billions of mobile devices and the majority of people making online purchases through smartphones; m-commerce has become crucial for all businesses. To reach more customers, businesses are continuously launching highly customized and capable mobile commerce applications to secure more downloads and drive sales.
Ease payment through e-wallets and other digital channels has also accelerated the growth of m-commerce. The need for complex functionalities and robust user interface has made it crucial to execute thorough testing of m-commerce apps. UX, security, and performance of the application should be foolproof to deliver engaging and reliable customer experience.
5G Device Integration
With 5G already rolled out in multiple territories or Japan, China and UK; the high-speed technology is poised to become a global norm. With ramping up the 5G device ecosystem, more businesses will look to launch apps that are compatible with 5G technology.
Internet of Things (IoT) Testing
Majority of industry segments are integrating the Internet of Things into the business process to become more cost-efficient and accurate. Businesses are continuously releasing mobile applications to ensure smoother and reliable integration with multiple connected devices. Demand for IoT testing is expected to rise further to ensure flawless delivery of such mobile apps.
Increasing Use of Open Source Automation Tools
Open source tools are known for their flexibility and support the testing of all types of mobile applications fundamentally including Android, iOS and hybrid apps. Aside, the majority of open-source tools come loaded with code libraries for multiple programming languages that can be customized easily for different modifications. Hence, the usage of open source automation testing tools will further increase in test automation initiatives.
AI/ ML in Mobile App Testing
AI and ML are being leveraged in different business applications for greater efficiency and accuracy. Similarly, test automation is also leveraging AI/ ML to enhance processes and optimize workflows of the test cycle. Predictive analytics of test cases and log analytics are making automation testing more efficient and accurate. Advanced ML algorithms are poised to dominate automation testing to enable quality-at-speed.
With continuously increasing expectations of end-users for mobile applications, it is essential for every business to release a customer-friendly application that also secures and delivers optimum performance. A robust mobile application testing strategy is also required to ensure efficient implementation of constantly evolving technologies and more feature-rich hardware entering the market in a shorter period of time.
Hence, it is crucial to choose the right software testing tools along with testing strategy and resources. QA InfoTech is one of the leading software testing and quality assurance independent offshore vendors that specializes in mobile application testing for Android, iOS and hybrid applications.